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Dagens Nyheter - Sweden | Thursday, April 17, 2014

Jokes about Christians also offensive

The Swedish supermarket chain ICA has stopped airing a pre-Easter commercial in which a group of people gathered around a table make tasteless jokes about the Last Supper. Writing in the liberal daily Dagens Nyheter columnist Erik Helmerson wishes his countrymen were more sensitive to the feelings of Christians: "It makes me a little sad to see how carelessly some people - in this case one of our best-known companies - offend Sweden's Christians. ... When it comes to Islam or the Jewish faith, a little more thought is put into whether one really wants to offend religious feelings just for the sake of selling a few more lamb steaks. I wish a similar discussion took place when it comes to using Christian themes for marketing. Jokes about offended Christians aren't that much funnier than jokes about offended Muslims or Jews."

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