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Expresso - Portugal | Monday, May 7, 2012

Portugal's crisis hits only consumers

The discount campaign staged by Portugal's largest supermarket chain on May 1 has triggered a fierce debate about price politics in the food sector. Retailers certainly didn't do their customers any favours with this strategy, the left-liberal weekly Expresso concludes: "Did they lose or make money with this campaign? If they lost money this means that they were guilty of price dumping and that their profit margins are so large that they can afford to lose money voluntarily. … And if they feel so socially obliged to their penny-pinching customers why don't they give a 10 percent discount for the next six months to a year rather than launching a one-off 50 percent promotion that turned us into a fourth-world country for a day?"

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