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Trends Tendances

Trends-Tendances was founded in 1975 as the French counterpart to the Flemish Trend , and works together with the latter. Its circulation is dropping.

Medium: magazine
Political orientation: Liberal
Circulation: 36,000 (2010)
Frequency of publication: Weekly, on Thursdays

Location: Brussels, Belgium
Publisher: Roularta Media Group
Area of distribution: Wallonia
Established: 1975

Phone: 0032 (0)2 702 48 80

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5 articles from this medium have been cited in the European press review by euro|topics.

1.  Trends Tendances - Belgium | Wednesday, October 29, 2014

Why Belgians don't care about climate protection

The EU's greenhouse gas emissions are expected to drop by 24 percent by 2020 compared with the reference year 1990, surpassing the target value of 20 percent, the European Environmental Agency announced on Tuesday. The liberal business magazine Trends Tendances explains why Belgium lies significantly below the European average: "Alarmist discourse doesn't work. ... The other drawback in mobilising a large number of citizens against climate change is that we're not facing a concrete enemy. There's no one we can point our finger at in the fight against the deterioration of our climate and say 'He (or she) is the problem'. ... Basically, the media advantage of the economic crisis over the climate crisis is that the economic crisis is here and now: it affects how much money I have in my pocket. This is a regrettable attitude, but it proves yet again that we are our own worst enemy."

2.  Trends Tendances - Belgium | Wednesday, July 30, 2014

Budget airliines profit from inconsistence

The budget airlines Ryanair and Easyjet have presented their quarterly figures and both show a marked rise in sales over the past months. This success is due to the inconsistent behaviour of consumers, the business magazine Trends Tendances believes: "In today's world, low-cost providers are the most successful. You can see it in the retail business, for example the retail chains Aldi and Lidl. And it's the same with the airline sector. ... Ryanair is one of those companies that people love to criticise but that despite everything they keep coming back to. Because in fact people are often anti-globalists in private but very liberal as consumers. That's the schizophrenia of our time."

3.  Trends Tendances - Belgium | Friday, February 3, 2012

Brunos Colmant on Europe's youth as victims of the crisis

In their negotiations for resolving the European debt crisis the European heads of state and government tend to forget that in the long term Europe's youth will foot the bill, economics professor Bruno Colmant admonishes in the business paper Trends Tendances: "Debts are a mortgage on the prosperity of future generations, indisputably hindering their democratic participation. Consequently our European community will doubtless be confronted with vigorous ideological debates that have been smothered by the favourable economic trend of the past 30 years. The coming years will be marked by increasing tensions between an individualist capitalism and collective forces that campaign against speculation and call for higher taxes and inflationary measures. This conflict will be intensified by the social tensions arising from the already visible unequal distribution of wealth among the generations. Because for all these scenarios the truth is that the young are the victims."

4.  Trends Tendances - Belgium | Thursday, October 20, 2011

Belgium's creditworthiness sinks

Economic experts believe the rating agency Moody's will soon downgrade Belgium's credit rating as a result of the splitting up of the Franco-Belgian bank Dexia and the financial problems several Belgian communities are now encountering. It may happen as soon as next week, writes the business paper Trends Tendances: "The tweet published by Prime Minister Yves Leterme makes it quite clear: 'At last a breath of fresh air and time to think of other things after two hellish weeks. Much lies in store for us next week, and it will be crucial for our well-being.' ... It was already clear on the markets last week that Belgium is encountering a growing liquidity problem. The 'hellish two weeks' Leterme speaks of cost taxpayers a pretty penny, and the bill is growing with each day that passes. The question is no longer whether Belgians must fear a downgrading, but how large it will be. Will we drop by one category or even two in a single blow?"

5.  Trends Tendances - Belgium | Wednesday, February 8, 2006

EU industrial policy put to the test

Amid Faljaoui, the weekly's editor-in-chief, characterises Mittal Steel's bid as the "ultimate slap in the face" for Europe. "Having understood that national champions didn't have a fighting chance on the world stage, European leaders set their sights on European champions. By dint of forced mergers between heavyweights in Spain (Aceralia), France (Usinor) and Luxembourg (Arbed), the new entity, Arcelor, was supposed to be the Airbus of steel. The only snag: while Airbus, the real one, is controlled predominantly by European states and enterprises, Arcelor has no such pre-eminent shareholder. In short, it is a jewel that belongs to myriad shareholders, therefore, to no one. A Sleeping Beauty that the Indian billionaire Lakshmi Mittal could not resist. And as always, when Old Europe is taken by surprise, it shows its ugliest face. That of the sore loser."

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