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Zeegers, Xavier

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La Libre Belgique - Belgium | 04/06/2008

Les Ch'tis: a grain of sand in the global machine

Xavier Zeegers discusses the phenomenon surrounding the French film "Bienvenue chez les Ch'tis" (Welcome to the Sticks), which this year became France's most viewed film of all times. The comedy deals with a postal worker transferred from the south of France to the north: "A film that touches 20 million viewers and even beats 'Titanic' is no longer just a film, it is a social phenomenon. ... The most interesting thing [about the film] is the relationship between globalisation and identity. Nowadays many people try to set up identity niches for themselves ... because they are afraid that although globalisation brings people closer together technically, it also makes them indifferent, even interchangeable. ... As a result everything with an archaic feel to it, everything that stubbornly resists uniformity, is becoming increasingly popular. ... This room [the protagonist's post office] is a grain of sand in a cold machine, the little man's revenge against the all-dominant system."

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