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Swierzy, Waldemar

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Przegląd - Poland | 04/09/2006

The end of Polish poster art

In an interview with Bronislaw Tumilowicz, the graphic artist Waldemar Swierzy, co-founder of the Polish School of Poster Design, complains, "The Polish poster is dead. The culprits are advertising, commerce and new technologies. This applies not only to posters but also generally to the entire field of art for everyday use. Today every PC owner is convinced that he can do anything, for example graphic design, logos, ads and posters. But the results are worthless - they don't make an impact when you look at them. There are old posters people still remember today because they were so suggestive. But we hardly carry away anything from the visual advertising we see today."

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