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Thomas, Gina

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Frankfurter Allgemeine Zeitung - Germany | 07/01/2009

The end of a porcelain maker

The daily Frankfurter Allgemeine Zeitung blames the insolvency of the Irish-British porcelain and crystal maker Waterford Wedgwood on mistakes at the management level. "Who drinks tea out of a teacup and saucer nowadays? Who serves their ready-made soup in a soup tureen? ... One of the ironies of the collapse of this company that once pioneered machine production at the beginning of the Industrial Revolution is that mass production was one of the main factors that contributed to its demise. Although Waterford Wedgwood shifted part of its production to Indonesia to cut costs, the factory founded by Josiah Wedgwood lost its market share to manufacturers of cheap Asian products. The current generation of managers appears to lack the understanding of consumer behaviour that made Josiah Wedgwood's rise possible."

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