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Tassier, Manu

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De Standaard - Belgium | 20/03/2009

Obama on The Tonight Show

Last night US President Barack Obama was Jay Leno's guest on The Tonight Show, a popular talk show in the US. He is the first president to have appeared on the show, the daily De Standaard notes: "This is further evidence of the new approach the president is taking to the media. This was already apparent during his campaign: He used text messages and websites like Facebook to reach young voters. He posts his weekly radio speeches on YouTube. And the website of the White House has been given a complete makeover. … Now Obama has also grasped the opportunity to defend his economic policy on The Tonight Show. He was trying to reach beyond his usual audience, which is already informed about his policies through channels like CNN or the serious news programmes of major broadcasters."

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