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Seeßlen, Georg


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2 articles of this author have been cited in the European Press Review so far.


Der Freitag - Germany | 17/10/2012

Baumgartner submits to Red Bull capitalism

Felix Baumgartner's 39-kilometre leap reportedly cost the Austrian producer of beverages Red Bull around 50 million euros. The company's recompense was the attention of hundreds of millions of viewers. Red Bull embodies the most modern form of capitalism, the left-leaning weekly Der Freitag notes: "Beverages are particularly well suited as indicators of the current state of capitalism. Aspects of food and luxury products, alternative and mainstream, image and illusion are particularly pronounced in drinks - and all the more so now that the world is breaking the habit of smoking. … In liquefied capitalism the product itself no longer consists of one particular thing but a whole package including the 'recipe', the brand's image, the marketing strategy and the connection with social events. … If Coca-Cola was the drink that eagerly submitted to the stars, Red Bull is the drink that has itself become a star to which the stars now eagerly submit. In other words: Red Bull is the brand that makes the 'stars of tomorrow'. A great big casting show in which Red Bull is the hallmark of success."

Der Freitag - Germany | 03/09/2009

Georg Seeßlen on the weather

In the leftist weekly Der Freitag Georg Seeßlen writes about the weather: "Talking about the weather was once a matter of survival. People had to warn each other, protect each other, organise the hunts and fields according to the weather. Weather is a basic system for expressions and perceptions in every culture. Cold and warm, wind and calm, thunder and lightning, rain and snow, clouds that don't bode well. Desire and danger. We don't just talk about weather; it teaches us to talk. And it generates the language of love ('storm of passion'), the economy ('a low on the de-icer market') and politics ('a thaw'). Talking about the weather went from being a matter of survival to everyday language usage. A conventional and affable remark between neighbours (Lousy weather isn't it, Frau Meier?), a more or less conflict-free piece of communication about nothing special but something undoubtedly real. People who can't even talk about the weather with each other are in a bad way. And even more pitiable are people who feel the need to scorn people who talk about the weather."

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