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Schörghofer, Brigitta

Salzburger Nachrichten

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Salzburger Nachrichten - Austria | 22/03/2012

Austria's tourist industry deserves more praise

At the end of the winter the Austrian tourist industry can boast a sizeable profit margin. Yet there is still a lack of social recognition for this sector's services to the country, writes the Christian-liberal daily Salzburger Nachrichten: "The local tourist companies have a history of being poorly capitalised, which results in high risk premiums and expensive borrowing. The hard-earned money disappears into thin air. ... What the industry urgently needs is more respect for the services it provides and manages. More than 40 billion euros in added value per year is no bagatelle. The general public, however, still sees the hotelier as the stingy patriarch who exploits his staff rather than a manager who has to be at his company's service round the clock without ever losing his smile. The many industrious service providers in this sector can't be praised highly enough. They are the ones who make our holidays perfect, and too few people are aware of this."

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