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Nová, Magdalena


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Mladá fronta dnes - Czech Republic | 07/05/2008

Prague puts on its glam rags for a TV commercial

"It lasts 30 seconds, cost 350,000 Euros and is aimed at attracting wealthy Western tourists to Prague." This is how Magdalena Nová describes a television commercial recently commissioned by the Czech capital. "For four months Prague will be presented as the capital of beautiful women, monuments and luxury restaurants. The super model Petra Němcová and Miss World, Taťána Kuchařová, clink their glasses of champagne with Prague Castle as a kitschy backdrop and Mozart's 'Kleine Nachtmusik' tinkling in the background. CNN will soon start screening the ad and Prague's senator for culture wants to put it on YouTube personally. ... Dozens of amateur videos showing a very different side of Prague - a Prague of wild parties, destroyed hotel rooms and streets full of drunk Brits - are already circulating on the site."

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